20BooksTo50k – This is a large Facebook group for independent authors who are focused on making the writing into a living. The name comes from the idea that consistent publishing over a sustained period will build enough intellectual property to support a decent income.
99Designs – a website where designers compete to provide you with a book cover or logo. On average a few dozen designers may post entries for you to choose from. You pay up front, but its guaranteed. If you guarantee a winner, you get a lot more entries. link
Affiliate Link – A link to a book or service that gives a small monetary compensation to the person sharing the link.
AMS – Amazon Marketing Services. This is the paid advertising platform on Amazon that shows your book to browsers looking at similar books.
ARCs – Advance Reader Copies. Free versions of your book that you give out before publication to get reviews.
Autoresponder – A series of emails that are automatically sent to new newsletter subscribers, used to introduce yourself as an author and create a bond with your customer.
BBFD – Book Bub Featured Deal. This is the one everyone wants. It’s expensive but usually more than pays for itself. Your ebook is featured in their daily newsletter to hundreds of thousands of readers
Back Matter – This term refers to everything in your book after the end of the story, including first chapter of the next book in the series, about the author, website links, newsletter signups, etc.
Bookfunnel – This is a service that can deliver an ebook directly to a reader, rather than going through a sales platform like Amazon. It is used for various purposes, but most often for delivering a Reader Magnet. bookfunnel.com
Book Launch – A concerted effort to promote your book heavily when it releases.
Bookstagram – A slang name for the large group of readers and reviewers who discuss books on Instagram.
Booktok – A slang name for the large group of readers and reviewers who discuss books on Tiktok.
Book Trailer – A short video promoting your book, usually on YouTube
Box Set – Grouping related books together into one unit for sales purposes. Used for ebooks, too, even though there is no actual “box.”
Content Edit – This is an editorial review of a manuscript that focuses on consistency, phrasing, grammar, and fact checking, usually using in-line comments and highlighting to mark specific issues. Sometimes combined with, or mistaken for, a “Line Edit.”
CPC Ads – Cost Per Click advertisements on Amazon, Google, Facebook, etc that charge you each time someone clicks on your ad.
Clean Link – When you look a book up on Amazon, it adds lots of notation to the url to help it identify and track where you came from. A “clean” link has all of that removed, and is simply http://www.amazon.com/XXXXXXXXXXX where the X’s are your books AISN.
Developmental Edit – This is an editorial review of a manuscript that focuses on story, theme, and character, with the intent to improve the underlying structure of a novel. It is generally done early in the process, after the first draft.
Distributors – For printed books, companies like Ingram that provide your book to bookstores. For ebooks, a platform that provides your work directly to readers such as KDP, Draft2Digital, or Smashwords.
Draft2Digital – An ebook distributor that specializes in getting your books as “wide” as possible, both in format an geographically, in direct opposition to Amazon, which works very hard to keep you in their ecosystem. D2D also has an excellent free ebook formatter.
Drop Cap – A stylistic flourish that enlarges the first letter at the beginning of a chapter
FFIS – Free first in series. This is a tired and true strategy, used largely by WIDE authors with a long series. By making the first book in the series free, you try to attract people who like your work and are likely to pay to read through the rest of the series.
Free run – Making your ebook free for a certain number of days in a row, to boost exposure.
Front Matter – This term refers to everything in your book before the story starts, including copyright, newsletter signups, table of contents, etc.
Genre – Genre is a recognizable type of story category into which most stories can be sorted. The most popular genres for fiction are Romance, Thriller, Science Fiction, Fantasy, Mystery, with each having multiple subgenres.
Google Play – A platform for distributing your ebook through Google.
IngramSpark – A resource for printing and distributing books, competitor of Amazon’s KDP. You can use Ingram for a hardcover with dust jacket, which you can’t currently do with KDP. With the right settings, bookstores can order your book from Ingram, but your book is also distributed to Amazon and other online retailers. www.ingramspark.com
ISBN – A 13 digit number that is unique to each book, including each format of book. Like a social security number for a book.
KDP – Kindle Direct Publishing. The simplest way to self publish your book. Owned by Amazon, unfortunately, but they actually produce a high quality paperback book, and give you a very easy way to publish an ebook. This is most likely your starting point if you are new to indie publishing. kdp.amazon.com
Kindle Unlimited – Also known as KU, this is the Netflix of ebooks, owned by Amazon. You pay a monthly subscription fee, and can read all the ebooks that are in the program. You won’t find a lot of big, traditionally published authors here, but it’s great for genre writers, especially romance and fantasy, especially if you write thick books. The downside is, KU is exclusive, meaning if you are in the program, you can only sell your ebooks on Amazon.
K-lytics – A service that provides periodic reports about specific genres, for the purpose of aiding in choosing what to write and how to promote it.
Left/right justified – In book layout, this is the practice of having both the left and right edges of a paragraph straight. This is standard for most book layouts.
Line Edit – This, in the U.S., is an editorial review of a manuscript that focuses on character, voice, consistency and continuity on a line by line basis. In the U.K. it is often a name for proofreading. Many people just refer to “Content editing” when talking about both actual content editing and line editing, and prefer to do them both at the same time.
Lobster – $500-$999 in sales per month, from 20BookstTo50K
Metadata – Keywords about your book that are entered when you upload your book for distribution, designed to help search engines find you.
Newsletter Swap – This is a practice by authors with active email lists, where in they promote each others books to their newsletter readers as a way of reaching new readers.
NFT – Non Fungible Token. This is a digital item that is bought and sold using blockchain technology, which allows that digital item to be a unique object that can hold individual value.
Nook – The ereader and ebook marketplace produced by Barnes and Noble.
Orphan – In book layout, this is a single beginning line of a paragraph that is by itself at the bottom of a page, with the rest of the paragraph continuing at the top of the next page.
Pantser – A writer who works “by the seat of their pants” instead of having a distinct outline to work from. Also known as “discovery writing.”
Patreon – This is a site where people can sign up to support you with regular payments. In turn, you usually agree to provide special content just for them. Many authors are using this as a way to interact with readers and make direct financial sales. link
Permafree – The practice of making an ebook always free (as opposed to a limited time sale) for the purpose of finding new readers and pulling them into your other work.
Plotter – A writer who works from an outline.
Promo Stacking – Boosting the results of newsletter promos by scheduling them sequentially over a number of consecutive days.
Proofread – This is the final editorial passthrough of manuscript, for the purpose of finding typos. It is assumed that all changes at the sentence level have been made.
Pub Date – The publication date of your novel, when it becomes available to the public.
Reader Magnet – A piece of writing, often a novella or short story, that you give away in exchange for the reader signing up for your email newsletter.
Royalties – Net money paid to you by the publisher – or distributor if you are self-published – for sales of your book.
Sales Funnel – A planned series of steps to create a bond with a customer that results in greater sales over a longer term.
Track Changes – The function in Microsoft Word that allows you to make corrections to a manuscript in a different color that shows both what has been added and deleted for the purpose of editing. It has become a generic term and so may also apply to Google Docs and other programs.
VA – Virtual Assistant. Hired help for publishing tasks that work remotely, rather than in an office.
Widow – In book layout, this is a single ending line of a paragraph that gets bumped up to the top of the next page by itself.
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